No moat. Still in business.

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Excel add-in for querying tables with SQL, scripting workbooks in C# and building custom Excel functions.

Since 2016

Free plan · Data and spreadsheets · Developers

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Lets teams edit, test and send transactional email templates without code deploys, with A/B tests and analytics.

Since 2014

Subscription · Transactional email · Software companies

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A Windows and Mac app that creates full original music tracks on your own computer for videos, podcasts and ads.

Since 2019

Subscription · Video and audio · Creators and writers

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Email marketing app for sending newsletters, campaigns and automated sequences, built for teams that write together.

Since 2018

Free plan · Email marketing · Online sellers

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Phone app for storing accounts, policies and document photos that hands them to someone you pick if something happens to you.

Since 2024

Free plan · Security and passwords · Individuals and families

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Free offline Mac app to open, read and edit Markdown files, with a table of contents and AI review notes.

Free · Notes and knowledge · Individuals and families

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An app that sends files between nearby phones and computers over your WiFi, with no account or internet needed.

Free · Something else · Individuals and families

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Records visitor sessions on your site and uses AI to point out errors, rage clicks and drop-offs, alongside heatmaps.

Free plan · Website analytics

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Turn app features on or off and roll them out to chosen users without redeploying, with unlimited team seats.

Free plan · Developer tools · Developers

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Time tracker that runs in the browser and keeps entries on your device, with optional encrypted sync, for freelancers and staff.

Since 2023

Free · Time tracking · Individuals and families

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Build and A/B test pricing tables for your website without code, with Stripe revenue insights.

Since 2024

Free plan · Website builders · Online sellers

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Terminal app for homeowners to log maintenance schedules, projects, quotes and contractors in one local file.

Free · Home and car · Individuals and families

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Design, send and measure email campaigns and push messages, with a WooCommerce plugin for online shops.

Free plan · Email marketing

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Lightweight note app for phone and desktop that syncs through your own storage backend and encrypts notes end to end.

Notes and knowledge · Individuals and families

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A desktop password manager that keeps your logins in an encrypted offline file and fills them into apps for you.

Free · Security and passwords · Individuals and families

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Lets app and game developers change settings and run A/B tests remotely, without shipping a new build or waiting for store review.

Since 2024

Developer tools · Developers

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Build popups, multi-step forms, quizzes and on-site widgets to collect leads and sales from website visitors.

Free plan · Forms and surveys

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Feature flag service that lets software teams roll out, test and switch off features in production without redeploying.

Subscription · Developer tools · Developers

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Free Mac app that runs Stable Diffusion offline to create and edit AI images on your own computer.

Free · Design and images · Individuals and families

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A cloud workspace for creating, running and sharing marimo Python and SQL notebooks for data work

Since 2024

Developer tools · Developers

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Phone app for site supervisors that turns a short spoken recap of the day into a signed daily report PDF, offline.

Free · Documents and e-signature · Construction

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A free desktop Kanban board that keeps your tasks offline on your own computer, for people organising personal work.

Since 2023

Free · Projects and tasks · Individuals and families

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Spreadsheet that links to databases and files and lets AI write the formulas, Python and charts for you.

Since 2023

Data and spreadsheets

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A Mac app that shrinks videos, images, GIFs and PDFs in batches offline, for creators short on disk space.

Since 2024

Design and images · Individuals and families

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Handles in-app subscriptions for mobile apps, with a paywall builder, price tests and revenue reports for app teams.

Free plan · Payments and checkout · Developers

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A free Mac and Windows dictation app: hold a key, speak, and the text is typed where your cursor sits, all offline.

Free · Focus and productivity · Individuals and families

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A mobile app for recording site defects with photos offline and producing PDF or Excel snag and punch list reports for clients.

One-off payment · Projects and tasks · Trades and home services

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Open and edit KeePass password files in any browser or from a local HTML file, with passkey unlock and no server.

Since 2026

Free · Security and passwords · Individuals and families

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A PDF editor that runs on your own device, so you can edit, sign, redact, compare and convert files without uploading them.

Since 2026

Free · Documents and e-signature

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Add one script to your site for widgets like local pricing, exit offers and social proof to lift sales.

Since 2025

One-off payment · Marketing and social · Online sellers

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An offline calculator app for carpenters covering stairs, concrete, roof pitch, decking and baluster spacing.

Free plan · Something else · Individuals and families

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Hold one key and speak to type into any Mac app, with speech turned into text offline on your own machine.

Since 2026

One-off payment · Focus and productivity · Individuals and families

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Phone app for retro game collectors to catalogue cartridges, scan barcodes and check what each game sells for.

Something else · Individuals and families

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A Mac menu bar app that reads any selected text aloud with offline speech models, including local voice cloning.

Since 2026

Free · Video and audio · Individuals and families

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Create branded short links and QR codes, track clicks and route visitors by device or country, for marketing teams.

Since 2026

Free plan · Marketing and social

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Hold a shortcut and talk, and a Mac app types tidy text into any program using speech models that run locally.

Since 2026

Free · Focus and productivity · Individuals and families

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Edit, merge, split, compress and OCR PDF files inside your browser, with documents kept on your own device.

Since 2025

Free plan · Documents and e-signature

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Fixes the mixed content and insecure content warnings a WordPress site shows after it moves to HTTPS.

Website builders

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Shows different text, popups or redirects to each WordPress visitor based on location, device or behaviour.

Free plan · Marketing and social

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Feature flags and A/B tests that read results from your own data warehouse, for software product teams.

Free plan · Website analytics · Software companies

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Press a hotkey and talk, and your words are typed into whatever app you are in, transcribed on your own computer.

Since 2026

Free · Focus and productivity · Individuals and families

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iPhone CRM for estate agents to keep clients and listings, send buyers shortlists and see which homes they like.

Free plan · CRM and sales · Property and estate agents

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A Mac app that finds personal data in PDFs, scans and screenshots and removes it or swaps it for labels, offline.

Since 2026

Subscription · Documents and e-signature

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A Mac app that shrinks images, videos, PDFs and audio on your own machine with drag and drop, no uploads.

Since 2025

One-off payment · Design and images · Individuals and families

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Free offline notebook app that keeps notes on your device with themes, PDF export and one-click backups, no account required.

Free · Notes and knowledge · Individuals and families

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WordPress plugin for building popups and bars with display rules, A/B tests and email signup capture.

Marketing and social

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WordPress plugin that pins a floating button to blog posts so bloggers get more clicks on offers and contact links.

Free plan · Marketing and social · Creators and writers

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Merge, split, compress, sign and convert PDFs inside your browser, with files kept on your own device.

Since 2026

Free · Documents and e-signature