No moat. Still in business.

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Excel add-in for querying tables with SQL, scripting workbooks in C# and building custom Excel functions.

Since 2016

Free plan · Data and spreadsheets · Developers

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Lets teams edit, test and send transactional email templates without code deploys, with A/B tests and analytics.

Since 2014

Subscription · Transactional email · Software companies

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Email marketing app for sending newsletters, campaigns and automated sequences, built for teams that write together.

Since 2018

Free plan · Email marketing · Online sellers

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Mac app that captures stills and video of your Mac, iPhone or iPad screen, then lets you mark up and add backgrounds before sharing.

One-off payment · Design and images · Creators and writers

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A cloud workspace for creating, running and sharing marimo Python and SQL notebooks for data work

Since 2024

Developer tools · Developers

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An API that renders HTML and saved templates into PDFs and screenshots, for developers who need documents from their apps.

Pay as you go · Documents and e-signature · Developers

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Handles in-app subscriptions for mobile apps, with a paywall builder, price tests and revenue reports for app teams.

Free plan · Payments and checkout · Developers

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Records visitor sessions on your site and uses AI to point out errors, rage clicks and drop-offs, alongside heatmaps.

Free plan · Website analytics

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Create branded short links and QR codes, track clicks and route visitors by device or country, for marketing teams.

Since 2026

Free plan · Marketing and social

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Mac app for screenshots and screen recordings that adds auto zoom and backgrounds, and lets an AI agent film demos.

Free trial · Video and audio · Creators and writers

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Build and A/B test pricing tables for your website without code, with Stripe revenue insights.

Free plan · Website builders · Online sellers

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Cookie consent banners and consent records for websites and apps, so businesses meet GDPR and similar laws.

Free plan · Legal and compliance

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Desktop data analysis app where you ask about your data in plain English and get Python code, charts and notebooks run on your computer.

Since 2017

Data and spreadsheets

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Spreadsheet that links to databases and files and lets AI write the formulas, Python and charts for you.

Since 2023

Data and spreadsheets

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A small Mac app for taking, marking up and measuring screenshots, with text recognition, built for designers and developers.

Free plan · Design and images · Individuals and families

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Free open-source Mac app for screenshots and screen recordings, with markup, OCR and a GIF editor.

Free · Design and images · Individuals and families

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Feature flag service that lets software teams roll out, test and switch off features in production without redeploying.

Subscription · Developer tools · Developers

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Mac screenshot tool that adds backgrounds, hides private details and pulls out text, for people sharing screenshots online.

Since 2024

Free · Design and images · Creators and writers

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Turn screenshots into framed, styled images and mockups for social posts, app stores and marketing.

Since 2022

Free plan · Design and images · Agencies

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Mac screenshot and screen recording tool with a cloud space where teams and clients store, comment on and share captures.

Design and images · Agencies

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Screenshot tool for desktop users that lets you capture an area, mark it up with arrows, blur or text, and save it.

Free · Design and images

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Turn app features on or off and roll them out to chosen users without redeploying, with unlimited team seats.

Free plan · Developer tools · Developers

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WordPress plugin that pins a floating button to blog posts so bloggers get more clicks on offers and contact links.

Free plan · Marketing and social · Creators and writers

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Shows different text, popups or redirects to each WordPress visitor based on location, device or behaviour.

Free plan · Marketing and social

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A web workspace where analysts write SQL over market prices, macro series and SEC filings, then chart the results without Python.

Since 2026

Subscription · Data and spreadsheets

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Mac screenshot app for scrolling and window captures, quick markup, text recognition and pinning images on screen.

Design and images · Individuals and families

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WordPress plugin that records heatmaps, sessions, funnels and form drop-off, storing all data on your own site.

Free plan · Website analytics

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Records every AI agent decision in a signed, tamper-evident log so teams can show regulators what their AI did under the EU AI Act.

Free plan · Developer tools · Developers

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A no-code popup tool for shops and websites to collect emails, show offers and win back visitors about to leave.

Free plan · Marketing and social

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Site analytics with split testing that shows which campaign, page or test version led to each sale, for online businesses.

Subscription · Website analytics

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A browser extension that takes full-page or region screenshots, lets you annotate them, and saves image or PDF locally.

Since 2026

Free · Design and images

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Mac menu bar recorder that captures a chosen screen region as a GIF, MP4 without sound or PNG, saved locally with no watermark.

Since 2026

Free · Video and audio · Developers

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Fixes the mixed content and insecure content warnings a WordPress site shows after it moves to HTTPS.

Website builders

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Runs versioned SQL and Python database migrations with dry runs, history checks and rollbacks, for Python teams.

Since 2026

Free plan · Developer tools · Developers

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A free Mac app for recording screen demos with auto zoom and captions, and marking up screenshots.

Since 2026

Free · Video and audio · Creators and writers

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Builder for landing and lead capture pages with templates, AI drafts and A/B testing to improve conversions.

Subscription · Website builders

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Add one script to your site for widgets like local pricing, exit offers and social proof to lift sales.

One-off payment · Marketing and social · Online sellers

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Build a pre-launch waitlist page where signups earn rewards for referring friends, with emails and A/B tests.

Free plan · Marketing and social · Online sellers

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A Mac app that captures full resolution screenshots from a connected iPhone or Android phone with one shortcut, saved locally.

Design and images · Developers

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Feature flags for software teams to roll out changes to chosen users, watch error rates and roll back bad releases.

Free plan · Developer tools · Developers

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A Mac screenshot tool that marks up captures, blurs private data and sends them to your AI coding agent.

Free · Design and images · Developers

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Mac app for screen captures and recordings that automatically adds zoom on clicks, captions and your webcam to videos.

Free · Video and audio · Creators and writers

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WordPress plugin to A/B test pages, watch session recordings and heatmaps, and track WooCommerce revenue by variant.

Free trial · Website analytics · Online sellers

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Mac app for taking, annotating and sharing screenshots and screen recordings, with cloud links.

Design and images · Individuals and families

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Turn screenshots and screen recordings of your software into angled, studio style product images and videos in the browser.

Since 2026

Design and images · Creators and writers

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Pools GPUs and CPUs from many cloud providers and your own servers so developers can run large data jobs in one place.

Since 2026

Developer tools · Developers

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Gets and renews free Let's Encrypt SSL certificates on cPanel shared hosting without command line work.

Free plan · Security and passwords

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WordPress plugin for publishers to place, rotate, target and schedule ads from any network and track clicks.

Free plan · Marketing and social · Creators and writers